Breaky Time Cafe
LOGO & BRANDING
Surfs up! at Breaky Time cafe shack. The perfect blend of vibrant colours & surfy style meets organic takeaway breakfast stop. Breaky Time brand identity encompasses all!
An idea incepted after a swim at the beach & the question was asked
"Is it Breaky Time yet?"
A fun, retro-inspired surfy beach shack serving the breakfast goods until lunch.
Logo Design
A versatile logo that can be a statement, a question and a personality all at once. Blending style, colour and graphics to create the unique brand identity for Breaky Time.
The Branding Logic
A perfect blend between organic shapes, bold colours and retro-inspired surf vibe. Breaky Time logo envisions this all.
Reinventing the 70's retro typography into the 21st Century with custom ligature and vibrant colours. The seamless blending between the two words symbolises the blended time from breakfast to brunch to lunch - which is Breaky Time's specialty. The colour palette pays tribute to the past, but its vibrancy is a salute to the modern day.
The graphic shape in the logo is a triple entendre for: the morning sunrise, a sizzling bbq grill (which the best eggs and bacon burgers are made on!) and a queen's crown indicating leaders in their organic takeaway breakfast niche. Its cartoon like graphic stickers encompass their fun, casual and bold brand identity.
Brand Collaterals
A takeaway cafe needs great packaging design that's sustainable for the business & the planet! Takeaway materials made with certified compostable (vegetable starch) packaging materials & printed using vegetable inks - good for the planet and good for business!
The brand identity is consistent across all packaging collaterals - salad & burger containers, smoothie and coffee cups! These key design elements are noticeable!
Keep it casual and excitable - that's their style! That comes through in Breaky Time advertising and communications.
Breaky Time Brand Identity
Breaky Time Brand Identity
Breaky Time Brand Identity
Breaky Time Brand Identity
